Searching for specialized remote marketing roles? As the Head of Enterprise Marketing at Descript, you will play a key role in shaping enterprise demand strategies while enjoying the flexibility of a remote work setup.
About the Role
In this pivotal role, you will oversee the enterprise marketing strategy, focusing on converting self-serve users into enterprise contracts. Your expertise will guide the development of targeted campaigns and innovative conversion experiments, ensuring that Descript captures high-value accounts.
About the Company
Descript is building a simple, intuitive, fully-powered editing tool for video and audio, designed for the age of AI. With a team of 150 and support from top investors like OpenAI and Andreessen Horowitz, Descript is positioned for growth, offering employees a chance to significantly influence the company's direction.
Why This Job Stands Out
- Lead the charge in enterprise demand strategies for a cutting-edge AI-driven product
- Work remotely while having a direct impact on the company's growth trajectory
- Collaborate with a passionate team and top-tier investors in the tech industry
Job Insights
RoleHead of Enterprise Marketing
Work TypeRemote work from anywhere in the world
IndustrySales and Marketing
Who This Job Is For
- Marketing professionals with extensive B2B experience looking for remote marketing jobs
- Candidates with a strong background in enterprise demand generation and conversion strategies
- Individuals passionate about leading marketing initiatives in a product-led company
- Experts familiar with AI-native marketing operations seeking remote work opportunities
What You Will Do
- Co-own upmarket pipeline targets with Sales, ensuring accountability for sourced and influenced pipeline
- Build and execute a comprehensive enterprise demand playbook, including ICP definition and campaign design
- Develop a vertical prioritization framework to strategically pursue enterprise segments
- Design account-based marketing programs tailored to high-fit accounts
- Manage an annual marketing calendar that aligns with business milestones and pipeline targets
- Collaborate with Product and Sales to enhance self-serve-to-enterprise conversion efforts
- Implement measurement frameworks to track channel performance and conversion rates
What They Are Looking For
Skills & Experience
- 8+ years of B2B marketing experience, particularly in enterprise demand generation
- Experience in product-led companies with a focus on self-serve to enterprise conversion
- Strong analytical skills with a proven ability to build effective measurement frameworks
- Familiarity with modern ABM tools and CRM/MAP integration
What They Expect
- Collaborate effectively with Sales on account priorities and ABM strategies
- Design and manage high-touch deal acceleration programs
- Contribute to enterprise pricing and packaging strategies alongside Product and Sales
What They Offer
- Generous healthcare package
- 401k matching program
- Catered lunches
- Flexible vacation time
Tips for Applicants
- Highlight your experience in B2B marketing and any specific achievements in enterprise demand generation.
- Showcase your familiarity with modern ABM tools and your analytical skills in your application.
- Emphasize any previous roles where you successfully collaborated with sales teams.
Frequently Asked Questions
What is the salary range for this position?
The salary range for the Head of Enterprise Marketing role is $180k - $230k per year, depending on experience and expertise.
Is this role fully remote?
Yes, this position is fully remote, allowing you to work from anywhere in the world.
What type of marketing experience is required?
Candidates should have at least 8 years of B2B marketing experience, with a focus on enterprise demand generation.
