Searching for a high-impact role in lifecycle marketing? As the Head of CRM & Lifecycle Marketing at Bondora, you'll play a crucial role in enhancing customer engagement and retention strategies while working remotely.
About the Role
In this strategic leadership position, you will own the CRM strategy at Bondora, focusing on customer engagement and retention. You'll lead a team and collaborate across departments to optimize customer journeys and drive growth metrics.
About the Company
Bondora is a rapidly growing financial technology company that aims to make finance easy, transparent, and accessible for everyone. Founded in 2008, it has helped more than 700,000 customers across Europe borrow and invest effortlessly through its trusted digital products.
Why This Job Stands Out
- Be part of a dynamic team driving towards 1BN in revenue
- Work remotely while making a significant impact on customer engagement strategies
- Enjoy a supportive culture that encourages growth and innovation
- Access to resources for continuous learning and professional development
Job Insights
RoleHead of CRM & Lifecycle Marketing
Who This Job Is For
- Experienced professionals seeking remote marketing leadership roles in fintech
- Candidates with a strong background in lifecycle and retention marketing
- Individuals looking for remote jobs that leverage AI for customer engagement
- Marketing leaders passionate about driving growth in a scale-up environment
- Strategic thinkers eager to develop and lead a remote marketing team
What You Will Do
- Own and deliver on quarterly targets for Active Customers and Active Balance per Customer
- Orchestrate the customer-level engagement system, ensuring seamless integration across digital channels
- Lead and mentor a team of three while remaining hands-on in marketing initiatives
- Foster cross-functional partnerships to drive data-driven decision-making
- Analyze performance metrics to inform ongoing optimization of marketing strategies
What They Are Looking For
Skills & Experience
- 8+ years of experience in lifecycle, CRM, or retention marketing, preferably in fintech
- Proven track record in a retention function within a scale-up environment
- Fluency in AI tools for campaign optimization and workflow automation
- Expertise in direct marketing channels such as email, SMS, and push notifications
- Hands-on experience with modern automation platforms like Braze, Iterable, or HubSpot
What They Expect
- Demonstrate strong leadership and coaching skills while managing a remote team
- Drive prioritization and decision-making across cross-functional teams
- Continuously iterate on marketing strategies based on performance insights
What They Offer
- 5 weeks of vacation to recharge and refresh
- Private healthcare compensation for your well-being
- Hobby grant to support your personal interests
- Mental health support to ensure a balanced work-life
- Share options as part of your compensation package
Hiring Process
- Meet Anna, our Recruiter , your first chat to share your story and ambitions.
- Meet Mario, CMO.
- Tackle a home task to showcase your skills.
- Complete our personality and logic assessments via Alva Labs.
- Leadership interview with Juris and Liisi.
- Chat with Olga Kikas, our Chief of People.
- In-Person meeting with Mario.
- Meet Pärtel Tomberg, our CEO.
- If the stars align , welcome to Bondora!
Tips for Applicants
- Highlight your experience with AI tools in your application to stand out.
- Prepare to discuss specific examples of successful lifecycle marketing campaigns you've led.
- Be ready to showcase your leadership style and how you develop team members.
- Familiarize yourself with Bondora's products and customer engagement strategies.
Frequently Asked Questions
What is the work schedule for this remote role?
While specific hours may vary, you will typically work during standard business hours, aligning with the team's needs.
Is there a possibility for career advancement?
Yes, Bondora encourages growth and provides resources for continuous learning, allowing for career progression.
What tools does Bondora use for marketing automation?
Bondora primarily uses Braze for marketing automation, along with other platforms like Iterable and HubSpot.
How does Bondora support employee well-being?
Bondora offers mental health support, private healthcare compensation, and a hobby grant to promote overall well-being.
