Searching for senior-level remote marketing roles? The VP of Growth Marketing position at Pendo offers a unique chance to lead demand generation strategies while working in a hybrid setup.
About the Role
As the VP of Growth Marketing at Pendo, you will spearhead the company's demand generation efforts, overseeing strategies across multiple channels to create a predictable and efficient pipeline. This role involves close collaboration with sales, product, and executive teams to enhance the buyer journey and drive product-led growth.
About the Company
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Why This Job Stands Out
- Join a fast-growing startup with a mission to improve software experiences
- Lead innovative marketing strategies in a hybrid work environment
- Collaborate with top-tier professionals across various departments
Who This Job Is For
- Experienced professionals seeking senior virtual assistant jobs in growth marketing
- Candidates with a strong background in demand generation and analytics looking for remote admin jobs
- Individuals passionate about leading marketing strategies in a remote culture
What You Will Do
- Own demand generation strategy and execution across various channels including paid search and SEO
- Collaborate with Sales and Product teams to enhance pipeline conversion and growth features
- Manage the marketing website, focusing on performance and conversion optimization
- Develop marketing analytics and attribution models to provide insights into pipeline and revenue
- Foster a rigorous testing culture to continuously improve acquisition and lifecycle strategies
What They Are Looking For
Skills & Experience
- 12+ years of experience in growth or demand generation within B2B SaaS
- Proven track record in managing paid search, paid social, and SEO strategies
- Experience with marketing analytics and website performance optimization
- Strong analytical skills to guide investment decisions based on data insights
- Excellent communication skills for effective cross-functional collaboration
What They Expect
- Lead and develop a high-performing growth marketing organization
- Drive product adoption and retention through effective onboarding and lifecycle programs
- Establish clear priorities for marketing initiatives and team objectives
What They Offer
- Highly competitive salary range of $305,000 - $330,000
- Employer-heavy health coverage with $0 premium options
- Strong 401(k) match and equity opportunities
- Flexible time off to promote work-life balance
Tips for Applicants
- Highlight your experience in demand generation and analytics in your application
- Showcase your leadership skills and ability to influence cross-functional teams
- Emphasize your familiarity with AI tools and how they enhance your marketing strategies
Frequently Asked Questions
What is the work setup for this role?
This position is hybrid, requiring in-office presence three days a week unless designated remote.
What are the expected qualifications for this position?
Candidates should have over 12 years of experience in growth marketing, particularly in B2B SaaS, with proven success in demand generation.
