Searching for senior marketing roles that offer the chance to shape paid acquisition strategies? As a Senior Demand Generation Marketing Manager at Netlify, you will have the opportunity to build and own comprehensive marketing initiatives while working from home.
About the Role
In this role, you will be responsible for developing and implementing Netlify's paid acquisition strategy, managing budgets, and ensuring successful collaboration with agencies. Your focus will be on creating measurable growth through various paid channels.
About the Company
Netlify is the most popular way to build, deploy, and scale modern web applications. Millions of developers and organizations rely on Netlify as their platform of choice. As a fully distributed company, Netlify fosters a culture of collaboration and innovation, ensuring that great ideas can come from anywhere.
Why This Job Stands Out
- Opportunity to build a new paid acquisition program from the ground up
- Work in a fully remote environment with a strong emphasis on collaboration
- Join a company recognized for its innovative approach to web development
Job Insights
RoleSenior Demand Generation Marketing Manager
Who This Job Is For
- Experienced professionals seeking senior remote marketing jobs in B2B SaaS
- Candidates with a strong background in demand generation and performance marketing
- Individuals who thrive in remote work environments and enjoy building new strategies
- Marketing specialists with hands-on experience in paid acquisition and agency management
What You Will Do
- Develop and manage Netlify's end-to-end paid acquisition strategy, including various channels like paid search and social media
- Design and implement tests to identify effective channels and audiences for growth
- Oversee agency relationships, ensuring accountability and performance targets are met
- Handle budget planning and ROI reporting for all paid initiatives
- Collaborate with Marketing Operations to ensure accurate tracking and attribution
What They Are Looking For
Skills & Experience
- 6+ years in demand generation or performance marketing with B2B SaaS experience
- Hands-on experience with paid search, social media, and retargeting campaigns
- Proven track record in scaling paid acquisition programs from the ground up
- Experience managing external agency relationships effectively
- Knowledge of marketing measurement and attribution processes
What They Expect
- Ability to think strategically about budget allocation and channel mix
- Strong focus on measurable outcomes and data-driven decision making
- Collaborative mindset for working closely with Lifecycle and Campaigns teams
What They Offer
- Competitive salary range of $150,000 - $200,000 based on location and experience
- Participation in Netlify's equity plan
- A fully remote work environment with a collaborative culture
Tips for Applicants
- Highlight your experience with paid acquisition strategies in your resume
- Include specific metrics or outcomes from previous marketing campaigns
- Consider adding a cover letter to explain your passion for the role and company
Frequently Asked Questions
What is the work setup for this role?
This position is fully remote, allowing you to work from anywhere.
What is the salary range for this position?
The salary range for this role is between $150,000 and $200,000, depending on location and experience.
