Searching for remote marketing jobs that make a difference? As a Senior ABM and Paid Social Media Manager at Cengage Group, you will play a key role in enhancing cybersecurity awareness and training through innovative marketing strategies.
About the Role
In this role, you will lead account-based marketing initiatives and manage paid social media strategies to drive business growth. Collaborating with sales and cross-functional teams, you will ensure the successful execution of high-impact marketing programs.
About the Company
Cengage Group, a global education technology company, provides affordable and quality digital products and services to millions of learners. With over 100 years of experience, they empower students with the skills needed to be job-ready through trusted content and integrated digital platforms.
Why This Job Stands Out
- Join a global leader in education technology with a strong commitment to innovation
- Work remotely while contributing to meaningful marketing initiatives that impact learners worldwide
- Be part of a culture that values inclusion, engagement, and diverse perspectives
Job Insights
RoleSenior ABM and Paid Social Media Manager
Work TypeRemote work from home job
IndustryEducation Technology
Who This Job Is For
- Experienced professionals seeking remote marketing roles in B2B environments
- Candidates with a strong background in account-based marketing and social media strategies
- Individuals passionate about driving growth through data-driven marketing initiatives
- Marketers looking for remote jobs that emphasize collaboration and innovation
What You Will Do
- Collaborate with sales and cross-functional teams to integrate ABM initiatives with overall marketing strategies
- Develop and execute personalized multi-touch campaigns for target accounts
- Utilize data insights to enhance deal cycles, revenue growth, and account penetration
- Create tailored marketing materials that resonate with specific target audiences
- Continuously optimize marketing programs based on performance metrics and feedback
What They Are Looking For
Skills & Experience
- Bachelor's degree or equivalent experience in B2B marketing
- Minimum 5 years of experience in relevant marketing roles
- Proven success with ABM campaigns that drive pipeline and revenue
- Strong understanding of B2B buyer journeys and enterprise sales cycles
- Expertise in paid social media strategy, particularly on LinkedIn
What They Expect
- Demonstrate a data-driven approach to optimize marketing campaigns
- Exhibit excellent project management and communication skills
- Build and maintain strong relationships with sales and marketing teams
What They Offer
- Competitive salary range of $77,100.00 - $100,200.00 USD
- Participation in a discretionary incentive bonus program based on performance
Tips for Applicants
- Highlight your experience with ABM and paid social media campaigns in your application
- Showcase your ability to analyze data and optimize marketing strategies
- Demonstrate your project management skills through specific examples
Frequently Asked Questions
What is the work schedule like for this remote position?
As a remote employee, you will have the flexibility to manage your own schedule while ensuring collaboration with the team across different time zones.
What tools and platforms will I be using in this role?
You will work with ABM platforms, CRM systems, and marketing automation tools, primarily focusing on LinkedIn for social media strategies.
