Lead ABM and Paid Social Media Strategies at Cengage Group - Remote
Cengage Group
*Searching for senior marketing jobs that allow you to work from home? The Senior ABM and Paid Social Media Manager role at Cengage Group offers a chance to lead impactful marketing initiatives while collaborating with a global team.
About the Role
In this role, you'll spearhead account-based marketing strategies and manage paid social media campaigns, focusing on driving business growth and enhancing customer engagement.
About the Company
Cengage Group is a global education technology company that provides affordable and quality digital products and services. With over a century of experience, they equip learners with the skills needed to thrive in today's job market.
Why This Job Stands Out
- Join a global leader in education technology with a commitment to innovation
- Work remotely while making a direct impact on cybersecurity awareness and training
- Be part of a culture that values inclusion, engagement, and diverse perspectives
Job Insights
Senior ABM and Paid Social Media Manager
Remote work from home job
Full-time
Senior
Who This Job Is For
- Marketing professionals seeking remote jobs focused on B2B strategies
- Candidates with a strong background in ABM campaigns and social media management
- Individuals looking for full-time remote roles in an inclusive work culture
What You Will Do
- Collaborate with sales and cross-functional teams to align ABM initiatives with overall marketing strategies
- Lead the planning and execution of personalized ABM programs for targeted accounts
- Utilize data-driven insights to optimize campaigns and enhance revenue growth
- Create tailored marketing materials and multi-touch campaigns for specific audiences
- Continuously refine marketing strategies based on sales feedback and performance metrics
What They Are Looking For
Skills & Experience
- Bachelor's degree or equivalent experience in marketing
- At least 5 years of B2B marketing experience, particularly in ABM
- Proficiency in CRM and marketing automation tools, with a focus on data-driven decision making
- Expertise in paid social media strategies, especially on LinkedIn
What They Expect
- Strong project management and communication skills to foster collaboration
- Ability to analyze metrics and optimize campaigns for better performance
- Proven track record of building relationships and nurturing accounts
What They Offer
- Competitive salary range of $77,100.00 - $100,200.00 USD
- Participation in the company’s discretionary incentive bonus program
Tips for Applicants
- Highlight your experience with ABM campaigns and data-driven marketing strategies in your application.
- Showcase your expertise in paid social media, particularly on platforms like LinkedIn.
- Prepare to discuss specific metrics and results from your previous campaigns during the interview.
Frequently Asked Questions
What is the salary range for this position?
The salary range for the Senior ABM and Paid Social Media Manager role is between $77,100.00 and $100,200.00 USD.
Is this position fully remote?
Yes, this is a fully remote position, allowing you to work from anywhere.
What qualifications are required for this role?
Candidates should have a Bachelor's degree and a minimum of 5 years of relevant B2B marketing experience, particularly in ABM.
Interested in this role?
Apply for this remote marketing role today and help shape the future of education with Cengage Group.
Apply for this remote marketing role today and help shape the future of education with Cengage Group.
About the Job
Cengage Group
Anywhere
Cengage Group is a global education technology company that provides affordable and quality digital products and services. With over a century of experience, they equip learners with the skills needed to thrive in today's job market.
