Searching for senior marketing roles that allow you to work from home? The Senior ABM and Paid Social Media Manager position at Cengage Group offers a chance to lead innovative marketing strategies while contributing to a mission-driven organization.
About the Role
In this role, you will spearhead account-based marketing initiatives and paid social media strategies, collaborating closely with sales and marketing teams to drive business growth and enhance customer engagement.
About the Company
Cengage Group is a global education technology company dedicated to serving millions of learners. With over a century of experience, they provide affordable digital products and services that equip students with essential skills for job readiness.
Why This Job Stands Out
- Join a global leader in education technology, impacting millions of learners
- Work remotely while leading high-impact marketing initiatives
- Be part of a culture that values inclusion, engagement, and innovation
Job Insights
RoleSenior ABM and Paid Social Media Manager
Work TypeRemote work from home job
Who This Job Is For
- Marketing professionals seeking remote jobs with a focus on account-based marketing strategies
- Candidates with a strong background in B2B marketing and experience in paid social media roles
- Individuals looking for remote work opportunities in a mission-driven company that values inclusion and innovation
What You Will Do
- Collaborate with sales and cross-functional teams to align ABM initiatives with go-to-market strategies
- Lead the planning and execution of personalized ABM programs for targeted accounts
- Utilize data-driven insights to enhance deal cycles and increase revenue growth
- Create tailored multi-touch campaigns with specific messaging for accounts and personas
- Continuously optimize marketing programs based on data analysis and feedback from sales teams
What They Are Looking For
Skills & Experience
- Bachelor's degree or equivalent experience in marketing
- At least 5 years of B2B marketing experience with proven success in ABM campaigns
- Strong understanding of B2B buyer journeys and enterprise sales cycles
- Experience with ABM platforms and CRM/marketing automation tools
- Expertise in paid social media strategy, particularly on LinkedIn
What They Expect
- Possess excellent project management and communication skills
- Demonstrate a data-driven approach to marketing with the ability to analyze metrics
- Build strong relationships with sales and marketing teams to achieve shared goals
What They Offer
- Competitive salary range of $77,100.00 - $100,200.00 USD
- Eligibility for a discretionary incentive bonus program based on performance
- A commitment to diversity and inclusion in the workplace
Tips for Applicants
- Highlight your experience with account-based marketing and paid social media in your application
- Prepare to discuss specific ABM campaigns you've successfully managed
- Showcase your data analysis skills and how you've used insights to optimize marketing efforts
Frequently Asked Questions
What is the salary range for this position?
The salary range for the Senior ABM and Paid Social Media Manager position is $77,100.00 - $100,200.00 USD.
Is this position fully remote?
Yes, this is a fully remote position, allowing you to work from anywhere.
What qualifications are required for this role?
Candidates should have a Bachelor's degree or equivalent experience, along with a minimum of 5 years in B2B marketing and proven success in ABM campaigns.
