Searching for remote lifecycle marketing jobs that make a difference? As a Lifecycle Marketing Manager at Oportun, you will lead innovative strategies to enhance customer engagement while working from home.
About the Role
In this role, you will take charge of Oportun's lifecycle marketing strategies, focusing on customer engagement and retention across various channels. You will be responsible for both the strategic planning and execution of campaigns that drive member activation and long-term value.
About the Company
Oportun is a mission-driven financial services company that empowers its members to achieve their financial goals through intelligent borrowing, savings, and budgeting capabilities. Since its inception, Oportun has provided over $22.7 billion in responsible credit, helping members save significantly on interest and fees.
Why This Job Stands Out
- Join a mission-driven company that values financial empowerment for its members
- Work remotely with a flexible schedule while contributing to impactful marketing strategies
- Be part of a dynamic team that encourages innovation and the use of AI in marketing
Job Insights
RoleLifecycle Marketing Manager
Work TypeRemote work from home job
IndustryFinancial Services
Who This Job Is For
- Experienced marketers seeking remote admin jobs focused on customer engagement
- Professionals with a background in lifecycle marketing and CRM looking for remote opportunities
- Candidates who thrive in remote work environments and are passionate about data-driven marketing strategies
What You Will Do
- Own and optimize the lifecycle roadmap across onboarding, activation, engagement, and retention
- Build and launch multi-channel campaigns utilizing email, SMS, push notifications, and in-app messaging
- Design automated lifecycle journeys that enhance customer experiences and drive product adoption
- Lead A/B testing initiatives to measure campaign effectiveness and improve performance
- Collaborate with cross-functional teams to align on priorities and deliver innovative marketing capabilities
What They Are Looking For
Skills & Experience
- 5+ years of experience in lifecycle, CRM, or customer engagement marketing
- Hands-on experience with marketing automation platforms like Iterable, Braze, or Salesforce Marketing Cloud
- Strong technical skills in HTML, CSS, and dynamic scripting languages
What They Expect
- Proactively identify gaps in data and campaign performance to enhance execution
- Ensure high standards for campaign quality, compliance, and member experience
- Translate business needs into actionable marketing requirements and technical specifications
What They Offer
- Medical Insurance
- Savings Fund
- Life Insurance
- Internet and Electricity Allowance
- Paid time off, including vacation and parental leave
Tips for Applicants
- Highlight your experience with marketing automation platforms in your application
- Showcase specific examples of successful lifecycle marketing campaigns you have managed
- Demonstrate your ability to work cross-functionally and manage stakeholders effectively
Frequently Asked Questions
What tools will I need to use for this role?
You will primarily work with marketing automation platforms like Iterable, as well as tools for data analysis and campaign management.
Is there a specific industry experience required?
Experience in fintech or financial services is a plus, but not mandatory. Strong lifecycle marketing experience is essential.
