Are you searching for lead digital marketing roles that allow you to work from home? The Lead Digital Marketing Manager position at Amwell offers an exciting opportunity to shape the digital landscape of healthcare.
About the Role
In this role, you will oversee Amwell's marketing web estate, ensuring its discoverability and performance across multiple properties. You will manage the web platform's quality, compliance, and conversion metrics, while directing the work of engineering and design teams.
About the Company
At Amwell, we’re transforming healthcare for all,powered by technology and inspired by people. We provide trusted solutions that address the healthcare industry's biggest challenges, aiming to make care more accessible and effective through our technology-enabled care platform.
Why This Job Stands Out
- Lead a critical role in transforming healthcare delivery through digital innovation
- Enjoy a fully remote work environment with flexibility in your schedule
- Be part of a passionate team dedicated to improving lives globally
Job Insights
RoleLead Digital Marketing Manager
Work TypeRemote work from home job
IndustryHealthcare Technology
Who This Job Is For
- Experienced professionals seeking specialized digital marketing jobs in the healthcare sector
- Candidates with a strong background in web performance and conversion optimization
- Individuals looking for remote admin jobs that involve leading cross-functional teams
What You Will Do
- Own and enhance Amwell's marketing web estate across four key properties
- Direct and coordinate work to ensure quality and compliance of web content
- Measure and improve conversion performance and discoverability across platforms
- Develop and manage the web roadmap in alignment with stakeholder demands
What They Are Looking For
Skills & Experience
- 7+ years in web, digital marketing, or growth with ownership of web properties
- Proven track record of improving conversion metrics
- Technical SEO expertise and experience with AI-answer discoverability
- Experience in web compliance and tracking governance
What They Expect
- Ability to manage competing stakeholder demands effectively
- Fluency in analytics to support web performance claims
- Experience in multi-property or multi-brand estate management
What They Offer
- Flexible Personal Time Off (Vacation time)
- 401K match
- Competitive healthcare, dental, and vision insurance plans
- Paid Parental Leave (Maternity and Paternity leave)
- Employee Stock Purchase Program
Tips for Applicants
- Highlight your experience in managing web performance and conversion metrics in your application.
- Emphasize your technical SEO skills and any relevant healthcare industry experience.
- Prepare to discuss your approach to leading cross-functional teams and managing stakeholder expectations.
Frequently Asked Questions
What are the primary responsibilities of the Lead Digital Marketing Manager?
The primary responsibilities include overseeing Amwell's marketing web estate, improving conversion metrics, ensuring compliance, and managing the web roadmap.
Is prior experience in healthcare necessary for this role?
While not mandatory, experience in healthcare or regulated industries is preferred and can be beneficial for understanding compliance and accessibility obligations.
